Sustainability isn’t something we do — it’s who we are. It’s in our nature. Caring for people and the planet is something we do every day, ever since the very beginning of our company. And every day we want to be better — for ourselves, for others, and for future generations. Our goal is to achieve 100% circular design by 2035.
ManifestoCall it a purpose, a mission or even a compulsion. Whatever words you choose, it’s a real thing. Caring for others and the environment, caring for the earth that nurtures us, the air we breathe and the water that helps us flourish. We’re not perfect, but we’re all responsible and we all have a part to play. Some small, some big. It’s in everything we do and always has been. We create products where beauty meets sustainability. And right now, it’s more important than ever. Why? Because there’s no longer a choice between profit or planet. We’re entering a period in time where all of us have the chance to make a difference. With every action we take, with every decision we make. That’s why we’re choosing to leave the next generation a legacy, not a mess. We’re making the move to 100% circular design by 2035. How about you?
Read our Impact ReportOfficial B Corp certification for Brabantia from March 2023. B Corps (an abbreviation of 'Benefit Corporations') are companies recognised for their positive impact on people and the environment. This certification is an incredible recognition and is in line with our goal of moving towards 100% circular design by 2035.
For decades, Brabantia has been helping people separate waste, keep food fresh for longer and dry laundry naturally. Now, we want to do even better: 100% circular design by 2035. And that means 100% material health, 100% clean wastewater, 100% renewable energy, 100% recycled production waste, 100% recycled/biobased materials and 100% recyclable products. We’re really going for it!
We want the materials we use during production, processing and use to be as safe as possible for people and the environment. Safer than legally required, even. According to the law, we are already on 100% safe material, but according to our own standards we scored 99% in 2024.
In our work, we try to use as little energy as possible, and we want the energy we use to be 100% renewable. In 2024, we made strong progress thanks to the expanded use of green electricity in our Chinese production facilities. However, as the gas infrastructure in China is not yet fully green, we’re not quite at 100% – yet.
We want our wastewater to be so clean that it can be processed into drinking water. This year we have maintained our target of 100%.
We improved waste collection in production and warehousing, but with lower order volumes, our recycling rate slightly decreased to 93%.
This remains one of our most challenging ambitions — but we’re making steady progress. In 2024, we increased to 43%, thanks to broader use of recycled cardboard and plastic in our packaging, which we began including in our measurements.
Our path to 100% recyclable products continues— though it’s not always linear. In 2024, our recyclability rate dropped to 83%, reflecting a more honest, transparent accounting. We will not rest until we reach the full 100%!
Our aim is to do better every year. Like raising the number of products that are Cradle to Cradle® certified at silver level. In 2024, more products received Cradle-to-Cradle Silver certification, bringing the share of in-house produced items with C2C certification to 83%. Today, Brabantia offers at least 700 Cradle-to-Cradle certified products, including 206 at Silver level—a result that reflects our commitment to meaningful, circular design.
Cradle to Cradle® means that it is possible to reuse every raw material and material used for a product endlessly – without losing value. You can recognise products by the special Cradle to Cradle® certification. Products are assessed on five components: Safe materials, Reuse of materials, Clean air and climate protection, Water and soil management and Social responsibility. The main goal of Cradle to Cradle® design is a constant cycle of raw materials and thus the prevention of waste. There are five levels of certification.
The certificates are reviewed every two years. In order to maintain the high C2C score, we have to keep making our products more sustainable. It forces us to continue to keep pushing for more sustainability and circularity in our products.
Ensuring materials are safe for humans and the environment.
Safeguarding clean water and healthy soils.
Respecting human rights and contributing to a fair and equitable society.
Protecting clean air, promoting renewable energy, and reducing harmful emissions.
Enabling a circular economy through regenerative products and process design.
The Sort & Go Recycle Bins are all you need to set up your own system for storing and sorting different types of waste. The small ones are ideal for disposal of organic waste, right on the kitchen counter. The bigger ones are great for bottles, cans, packaging or anything else you want sorted. And the best thing - soon made from 100% post-consumer recycled plastic!
You want your bin liners to be strong and sustainable. In 2025, we have taken a next big step by moving from 35% to 100% recycled plastic* bin liners, whilst keeping the bags strong and perfect fit. From waste for waste! *Excluding colourants and additives.
As of 2025, all Brabantia ironing board covers are now made with 100% Fairtrade cotton. This means that all of the cotton is Fairtrade certified, traded, audited and sourced from Fairtrade producers. The strict Fairtrade standards are designed to ensure farmers and workers are all safe, have good working conditions and are treated fairly – especially those in Asia, Africa and Latin-America. As well as protecting the environment where Fairtrade cotton is grown. Choosing Fairtrade cotton for our ironing board covers is yet another step towards a fairer, more sustainable, and ethical world.
View our Fairtrade ironing board (covers)In 2021, the construction of our new, sustainable head office ‘B.Home’ on the Leenderweg in Valkenswaard started. It’s on historic ground, as this is where our factory used to be. During the construction of the new building, the foundation of the old factory was reused. And that is just one example of the circularity and sustainability of our new home. There are many more, because the office is designed according to BREEAM principles. For example, the skeleton of the building is entirely made of wood and can easily be disassembled and reused.
On the roof, you will find sedum and a whopping 222 solar panels. Around the building we will grow our own ‘Tiny Forest’ and we collect rainwater as much as possible. Some of the wall covering inside is made of recycled old army uniforms. The lamps are made from old CDs, the chairs from recycled PET bottles and the walls are painted with Fairf. This paint is made from plant material and therefore contributes to lowering the CO2 level. So B.Home is not just an office, but living proof of our desire to live and work sustainably.
Brabantia has been working with WeForest since 2014. As part of the successful Love Nature campaign, more than 3 million trees have been planted in the Amhara and Desa’a regions of Ethiopia and Burkina Faso.
The trees keep the fertile soil in place by sheltering the soil during heavy rainfall, they provide employment and will feed people, because WeForest also plants fruit and wood trees on farms.
Drying your laundry outside instead of in the dryer. Throwing away less food. Bringing your own lunch. Separating waste. And choosing good products made from honest, recycled materials. All those small adjustments by all people add up to make a big difference for the planet.
Drying naturally.
Drying laundry on a rotary dryer or drying rack is good for the planet and for your wallet. You save on electricity and your clothes stay beautiful longer. And did you know that the wind helps to remove creases? So natural drying also means less ironing.
Separating waste with style
Separating waste? Do it in style with our smart products. From handy waste bins with 1, 2 or 3 inner bins to countertop trays and stackable waste bins to set up your own recycling station with: we offer an extensive range to make separating waste more beautiful, pleasant and sustainable.
In a world of overconsumption and an abundance of low-cost, low-quality products, Brabantia wants to show there is a better way. Not just with thoughtfully designed, iconic products, that are built to last, but also by making you think about your daily routines, like separating waste, storing food to prevent waste, and drying your laundry naturally.